Lawrence Aldava

Executive Director of Strategic Communications and Marketing 1642B Schoenberg Music Bldg. (310) 825-4215

Brian Runt

Content Marketing Manager 1642C Schoenberg Music Bldg. (310) 206-4911

Angelica Juarez

Marketing Coordinator 1642 Schoenberg Music Bldg.

Bernard Franklin

Graphic Designer 1642 Schoenberg Music Bldg.

The Office of Strategic Communications and Marketing creates and shares a wide range of stories, news and information about UCLA Herb Alpert School of Music, underscoring the school’s focus on scholarship and performance. Through a variety of communications platforms, the team focuses on engaging key audiences including prospective students, the UCLA community (both on-campus and off), and the general public.

The Communications Team also plays a central role in devising and executing integrated marketing and communications strategies in collaboration with partners across the school and campus.

For requests for marketing and communications advice and assistance or if you receive a request from a reporter or other outside media representative, please contact Executive Director of Strategic Communications and Marketing, Lawrence Aldava.

Primary Communication Platforms

Vision and Content Creation Driven by Communications Team:


UCLA Alpert’s primary website, which is targeted towards prospective students and parents, along with a broad, global public.
The Guide

The Guide, an information area for the UCLA Alpert faculty, students and the UCLA community that provides basic, helpful information about school offices, student and faculty resources, facilities and other services.
The Guide

Social Media

UCLA Alpert’s presence on Facebook, Instagram, Linkedin and Twitter.

Events Calendar

Events Calendar

UCLA Alpert’s central concert and events calendar accessible to the entire school and displayed as part of the site.

(Faculty and Students can upload event information directly through the calendars publishing platform via the “Submit Your Event” button)

Events Calendar

Please Suggest Content for these Platforms as Follows:

  • Recommend newsworthy information and stories (photos welcomed!) by contacting Lawrence Aldava, Executive Director of Strategic Communications, who handles outreach to media outlets.
  • Submit content updates for by emailing
  • Submit high-quality images and videos of student performances, rehearsals, lectures produced in your department (for use on, across social media, and in print materials) to Content and Social Media Marketing Manager, Brian Runt.
  • Post upcoming events via the “Events Form” link found in the footer of the website (open to Faculty, Staff & Students. Please request the form password by emailing your name and school affiliation to, Subject: Request Events Form Password)
  • Request guidance for starting or maintaining a UCLA Alpert-related social media account by contacting Brian Runt, Content and Social Media Marketing Manager.