Lisa Garibay
Strategic Communications & Marketing
1642B Schoenberg Music Bldg.
(310) 825-4215
Bernard Franklin
Graphic Designer,
Strategic Communications & Marketing
1642C Schoenberg Music Bldg.
Robert Baker
Senior Copywriter and Editor,
Strategic Communications & Marketing
1642 Schoenberg Music Bldg.

The Office of Strategic Communications and Marketing creates and shares a wide range of stories, news and information about UCLA Herb Alpert School of Music, underscoring the school’s focus on scholarship and performance. Through a variety of communications platforms, the team focuses on engaging key audiences including prospective students, the UCLA community (both on-campus and off), and the general public.

The Communications Team also plays a central role in devising and executing integrated marketing and communications strategies in collaboration with partners across the school and campus.

For requests for marketing and communications advice and assistance or if you receive a request from a reporter or other outside media representative, please contact Lisa Garibay, Director of Strategic Communications and Marketing, at or 310-825-4215.

Primary Communication Platforms

Vision and Content Creation Driven by Communications Team:


UCLA Herb Alpert School of Music’s primary website, which is targeted towards prospective students and parents, along with a broad, global public.
The Directory

The Directory, an information area for the UCLA Herb Alpert School of Music faculty, students and the UCLA community that provides basic, helpful information about school offices, student and faculty resources, facilities and other services.
The Directory

Social Media

UCLA Herb Alpert School of Music’s presence on Facebook, Instagram, Linkedin and Twitter.

Events Calendar

Events Calendar

UCLA Herb Alpert School of Music’s central concert and events calendar accessible to the entire school and displayed as part of the site.
Events Calendar

Please Suggest Content for these Platforms as Follows:

  • Recommend newsworthy information and stories (photos welcomed!) by contacting Lisa Garibay, Director of Strategic Communications and Marketing, who handles outreach to media outlets.
  • Submit content updates for by emailing your department’s Chair’s Assistant: Ethnomusicology, Donna Armstrong; Music, Camilo Cedeno; Musicology and Music Industry, Kat De Nicola; Global Jazz Studies, Kathleen Hood.
  • Submit high-quality images and videos of student performances, rehearsals, lectures produced in your department (for use on, across social media, and in print materials) to Graphic Designer Bernard Franklin.
  • Request guidance for starting or maintaining a UCLA Herb Alpert School of Music-related social media account by contacting Lisa Garibay, Director of Strategic Communications and Marketing.